The Rise of the Frugal Economy
Feb 6, 2015 & anticipate the emergence of new consumer-orchestrated value ecosystems.
Jaideep Prabhu
Jaideep Prabhu is a professor at Cambridge Judge Business School, University of Cambridge, and Director of the Center for India & Global Business. He is a co-author of the forthcoming book Frugal Innovation: How To Do More With Less.
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The Rise of the Frugal Economy 
