As demand for chocolate increases globally, companies that produce it are making sustainable sourcing a key part of their business strategy. For other companies with complex supply chains, the message is clear: sustainability means much more than brand management.
HERSHEY, PENNSYLVANIA – In the 1970s and 1980s, when multinational firms first linked sustainability to business success, the chief catalyst was vulnerability, not altruism. Consumer pressure, political boycotts, and costly lawsuits were damaging companies’ bottom lines, and environmental policies helped shield companies from bad publicity and protect shareholders from painful losses.
HERSHEY, PENNSYLVANIA – In the 1970s and 1980s, when multinational firms first linked sustainability to business success, the chief catalyst was vulnerability, not altruism. Consumer pressure, political boycotts, and costly lawsuits were damaging companies’ bottom lines, and environmental policies helped shield companies from bad publicity and protect shareholders from painful losses.