Face-to-Face with Facebook

While many people are up in arms about Facebook’s shifting privacy policies, millions of others are calmly managing their reputations online, using the tools that Facebook and other social Web sites provide. More troubling is the data you don’t even know about – the kind of data collected by ad networks and shared with advertisers and other marketers.

NEW YORK – Long ago, when Facebook founder Mark Zuckerberg was in grade school, I wrote a book (Release 2.1: A Design for Living in the Digital Age) in which I lauded something called “P3” (now p3p), the platform for privacy preferences. I was sure that people would start using P3 or something like it to control access to data about themselves. Of course, I was wrong...for about 10 years.