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SAO PAULO – Co se týče dobře míněných gest, Hodinu Země stěží něco překoná.S úderem půl deváté večer v sobotu 27. března téměř miliarda lidí ve 120 zemích projevila touhu udělat něco s globálním oteplováním tím, že si na hodinu zhasli světla.Na doklad oficiální solidarity zhasla světla i na řadě nejvěhlasnějších pamětihodností planety, od operního domu v Sydney po Velkou pyramidu v Gíze, nemluvě o pekingském Zakázaném městě, newyorském mrakodrapu Empire State Building, londýnském Big Benu, pařížské Eiffelově věži a panoramatech Hongkongu i Las Vegas.

Hodina Země, ať je jinak jaká chce, patří zajisté mezi nejúspěšnější propagační taháky, jaké kdy kdo vymyslel.Poprvé ji v roce 2007 zorganizovala v australském Sydney tamní pobočka Světového fondu na ochranu přírody (WWF) a v posledních letech její popularita a míra účasti (osob i veřejných organizací) prudce narůstá – natolik, že už sotva najdete kout na Zemi, jehož se kampaň nedotkla.Jak řekl Greg Bourne, ředitel Světového fondu na ochranu přírody v Austrálii:„Máme širokou účast od Casablanky po tábořiště safari v Namibii a Tanzanii.“

Udělala ale Hodina Země něco pro zastavení – nebo alespoň zpomalení – globálního oteplování?Nepříliš.

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