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How to Disrupt the Fake News Market

Misinformation online travels through a decentralized system that separates advertisers from the platforms where their content ultimately appears. As fake news becomes an increasingly serious problem, understanding the market for this content is essential to mitigate its impact.

BOSTON – After Russia invaded Ukraine, some young Americans created scam Instagram accounts that shared videos and photos about the unfolding events. Pretending to be journalists on the ground, they attracted millions of followers and profited from the ads placed on their pages before they were taken down. It was not an isolated incident; the opportunity to monetize by misleading is the basis of a massive fake news market.