Workers at the Maridaidi Farm in Naivasha SIMON MAINA/AFP/Getty Images

An Amazonian Trade Strategy for Africa

Africa’s leaders are moving ahead with plans for a new free-trade area, which could revolutionize the way African producers and consumers interact. To succeed, countries will need to build new platforms that can support trade across regions – not unlike how e-commerce giants do business.

ACCRA – At a recent summit in Kigali, Rwanda, 44 African heads of state signed a new free-trade agreement aimed at changing the way the region does business. If every African Union country were to join the Continental Free Trade Area (AfCFTA), the resulting single market would be one of the world’s largest – covering 54 countries that account for roughly $4 trillion in combined spending.

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