Mark Zuckerberg Mathieu Thouvenin/Flickr

陈-扎克伯格方案

伯克利—Facebook创始人扎克伯格和他的夫人普莉希拉·陈最近宣布计划大约450亿美元Facebook股票用于改善世界。一些批评者称他们的这一举动为公关花招。他们指出,陈和扎克伯格并没有将股票注入慈善基金会,而是放在一个投资公司中,这家公司可以任意配置这笔资金——也可以选择用于营利投资。

质疑者还指出,扎克伯格夫妇并没有订立不可撤销的法律承诺,而只是说要向该基金捐出“大部分财富”。据一位卑劣的批评者说,扎克伯格只是把“他的钱从一个口袋转移到另一个口袋”,而其中极端的“公关投资回报足以令他的Facebook股票相形见绌”。

真相与此截然不同。陈和扎克伯格所选择的策略是传统慈善与影响力投资的结合,正符合现代利他主义的潮流。

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