The Unsustainable Sustainable Investing Boom
As financial institutions rush to profit from the boom in sustainable investing, they risk overselling its ethical and commercial benefits. It would be a shame if a movement with genuine potential to change the world were stopped in its tracks by old-fashioned misselling.
LONDON – Whether in airports, hotels, or glossy magazines, advertisements for sustainability-themed financial products are everywhere these days, bombarding investors with some variant of the message, “Make money while doing good.” And who could object to that?