Mine Your Digital Business

Nearly everyone has a digital footprint – the trail of so-called “passive data” that is produced when you engage in any online interaction. As a result, this information – and its intrinsic monetary value – often goes unnoticed by Internet users.

BOSTON – Nearly everyone has a digital footprint – the trail of so-called “passive data” that is produced when you engage in any online interaction, such as with branded content on social media, or perform any digital transaction, like purchasing something with a credit card. A few seconds ago, you may have generated passive data by clicking on a link to read this article.

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