El auge de la economía austera

PALO ALTO – En un ensayo famoso de 1937, el economista, Ronald Coase, argumentaba que la organización piramidal de las economías occidentales, donde unos cuantos productores están en la cima y millones de consumidores pasivos están en la base, se debe a la existencia de costos de transacción –los costos intangibles asociados con la búsqueda, negociación, toma de decisiones y aplicación. Sin embargo, como Internet, las tecnologías móviles y las redes sociales están eliminando casi por completo dichos costos en muchos sectores, a esta estructura económica no le queda más remedio que cambiar.

En efecto, en los Estados Unidos y en toda Europa, nuevos ecosistemas de valor dirigidos por consumidores están poniendo en entredicho las cadenas de valor de integración vertical controladas por grandes compañías, pues en estos nuevos ecosistemas se permite a los consumidores diseñar, construir, comercializar, distribuir y comerciar bienes y servicios entre sí, lo que elimina la necesidad de intermediarios. Este enfoque de abajo hacia arriba de creación de valor existe debido a redes horizontales (o de igual a igual), así como a plataformas  hágalo usted mismo (DIY, por sus siglas en inglés), que componen las bases de la economía “austera”.

Hay dos factores que están estimulando el crecimiento de la economía austera: una prolongada crisis financiera que ha debilitado el poder adquisitivo de los consumidores de clase media en Occidente, y el creciente sentido de responsabilidad ambiental de dichos consumidores. Ávidos por ahorrar dinero y minimizar su impacto ecológico, los consumidores occidentales están renunciando a la propiedad individual a favor de un acceso compartido a productos y servicios.

To continue reading, please log in or enter your email address.

Registration is quick and easy and requires only your email address. If you already have an account with us, please log in. Or subscribe now for unlimited access.

required

Log in

http://prosyn.org/VIORDBN/es;
  1. Chris J Ratcliffe/Getty Images

    The Brexit Surrender

    European Union leaders meeting in Brussels have given the go-ahead to talks with Britain on post-Brexit trade relations. But, as European Council President Donald Tusk has said, the most difficult challenge – forging a workable deal that secures broad political support on both sides – still lies ahead.

  2. The Great US Tax Debate

    ROBERT J. BARRO vs. JASON FURMAN & LAWRENCE H. SUMMERS on the impact of the GOP tax  overhaul.


    • Congressional Republicans are finalizing a tax-reform package that will reshape the business environment by lowering the corporate-tax rate and overhauling deductions. 

    • But will the plan's far-reaching changes provide the boost to investment and growth that its backers promise?


    ROBERT J. BARRO | How US Corporate Tax Reform Will Boost Growth

    JASON FURMAN & LAWRENCE H. SUMMERS | Robert Barro's Tax Reform Advocacy: A Response

  3. Murdoch's Last Stand?

    Rupert Murdoch’s sale of 21st Century Fox’s entertainment assets to Disney for $66 billion may mark the end of the media mogul’s career, which will long be remembered for its corrosive effect on democratic discourse on both sides of the Atlantic. 

    From enabling the rise of Donald Trump to hacking the telephone of a murdered British schoolgirl, Murdoch’s media empire has staked its success on stoking populist rage.

  4. Bank of England Leon Neal/Getty Images

    The Dangerous Delusion of Price Stability

    Since the hyperinflation of the 1970s, which central banks were right to combat by whatever means necessary, maintaining positive but low inflation has become a monetary-policy obsession. But, because the world economy has changed dramatically since then, central bankers have started to miss the monetary-policy forest for the trees.

  5. Harvard’s Jeffrey Frankel Measures the GOP’s Tax Plan

    Jeffrey Frankel, a professor at Harvard University’s Kennedy School of Government and a former member of President Bill Clinton’s Council of Economic Advisers, outlines the five criteria he uses to judge the efficacy of tax reform efforts. And in his view, the US Republicans’ most recent offering fails miserably.

  6. A box containing viles of human embryonic Stem Cell cultures Sandy Huffaker/Getty Images

    The Holy Grail of Genetic Engineering

    CRISPR-Cas – a gene-editing technique that is far more precise and efficient than any that has come before it – is poised to change the world. But ensuring that those changes are positive – helping to fight tumors and mosquito-borne illnesses, for example – will require scientists to apply the utmost caution.

  7. The Year Ahead 2018

    The world’s leading thinkers and policymakers examine what’s come apart in the past year, and anticipate what will define the year ahead.

    Order now