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Why US Tech Giants Need Africa

While Big Tech companies are investing heavily in Africa, their poor track record on disinformation and privacy, and their lack of interest in fostering partnerships with African companies, is limiting their prospects. To win over African policymakers and citizens, US-based tech firms must show they take local interests seriously.

WASHINGTON, DC/NAIROBI – Last year, Google’s Equiano undersea cable began conveying terabytes of data per second to and from African shores. Valued at $1 billion, Equiano stretches from Western Europe to South Africa and has 20 times the capacity of the previous cables that served the continent. According to Google projections, the new cable has the potential to transform Africa’s economy by creating millions of jobs, reducing data costs by nearly 20%, and enabling a fivefold increase in internet speeds.