tb1096c.jpg Tim Brinton

新公共外交

剑桥 ——

传统权力政治的世界,一般关注于哪一方能在军事或经济层面取得胜利;而在当今信息时代之中,政治也与哪一方的“故事”更能赢得人心有关。

事实上,国家叙事是传播的一种类型。一国政府与他国政府以及其他组织展开竞争,以强化其自身的可信度、并削弱对手的可信度。人们见证了 2009 6 月在伊朗大选之后,该国政府与抗议者之间的竞争(互联网与推特在其中扮演了关键角色),以及近期谷歌公司与中国之间的纷争。

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