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The Threat of Persuasive AI

In the not-so-distant future, generative artificial intelligence could power new systems that can persuade on behalf of any person or entity. Malicious attempts at social engineering would surely follow, and efforts to label AI interfaces would do little to safeguard individuals against manipulation.

LONDON – What does it take to change a person’s mind? As generative artificial intelligence becomes more embedded in customer-facing systems – think of human-like phone calls or online chatbots – it is an ethical question that needs to be addressed widely.