India's Bollywood Power
In the information age, as Joseph Nye, the guru of soft power, argues, it is not the side with the bigger army, but the side with the better story, that wins. Given its thriving pluralist democracy, India’s greatest prospects for winning admiration in the twenty-first century may lie not in what it does, but simply in what it is.
The world has heard much about India’s extraordinary transformation in recent years, and even of its claims to a share of “world leadership.“ Some of that is hyperbole, but in one respect, India’s strength may be understated.