Klikání místo nákupních košíků v Indii

SINGAPUR – Indická vláda nedávno po několika letech debat oznámila, že otevře maloobchodní sektor v zemi zahraničním investicím. Tento krok se setkal s úpěnlivými protesty lidí, kteří tvrdí, že vstup velkých řetězců hypermarketů, jako jsou Carrefour nebo Walmart, zničí malé obchůdky, které v současnosti v indickém maloobchodním sektoru převládají. Celostátní stávka svolaná opozičními stranami na 20. září ochromila život v mnoha velkých i menších městech. Vláda premiéra Manmóhana Singha zatím neustoupila, přestože ztratila podporu klíčového koaličního spojence.

Debatu o otevření maloobchodního sektoru zahraničním investicím v současné době utváří na jedné straně potřeba modernizovat nabídkové řetězce a na druhé straně touha ochránit živobytí drobných obchodníků. Ti, kdo vládní rozhodnutí podporují, tvrdí, že indické nabídkové řetězce jsou jednoduše příliš nehospodárné a že jedině finance a know-how velkých mezinárodních maloobchodních řetězců je může pozvednout. Odpůrci poukazují na to, jak velcí maloobchodníci zdecimovali tradiční maloobchodní segment na Západě.

Tato debata však opomíjí jeden klíčový argument: i samotný model hypermarketů všude na světě vážně ohrožují internetové nákupy. Spotřebitelé na celém světě zjišťují, že na internetu mohou mít přístup k prakticky neomezené nabídce – včetně zboží na míru a služeb, které velcí maloobchodníci jednoduše nemohou poskytovat.

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