Jon Krause

Действовать безуспешно, делая добро

КИЛЬ. Кажется, новым популярным выражением в бизнесе стало «преуспевай, делая добро». Другими словами, осуществление социально ответственной деятельности повышает прибыль. Например, Pepsi увеличивает свою чистую прибыль, переходя на более питательную, здоровую пищу.

Тем не менее, в большинстве стран процветание по-прежнему подразумевает, что вы, должно быть, задумали нечто недоброе, особенно если вы имеете дело с бедными. Последним примером этого является путаница в штате Андхра-Прадеш в Индии, в котором для обуздания микро-финансирования вмешалась администрация.

Микро-финансирование стало любимым занятием для энтузиастов развития. В конце концов, кто может быть против деятельности, которая производит веселые истории о том, как леди с сотовыми телефонами в Бангладеш вырвались из бедности посредством получения кредитов на покупку телефонов, а затем продавая минуты другим в деревне.

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