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Leveraging Data for the Public Good

While it is widely acknowledged that intangible assets drive our economies and societies, we still lack adequate tools to measure and value them. Governments and businesses must work together to revise the prevailing metrics by which we value such assets.

LONDON – The digital age has taught businesses to see people as individuals rather than just as members of certain demographic cohorts. On social media, we receive personalized ads based on our responses to previous ads, our current location, and our shopping habits. Our massive digital footprint enables companies to know precisely how effective their advertising campaigns are at the individual level and to derive immense value from this knowledge.