全球性家族企业的多事之秋

慕尼黑——经济大危机常令一些标志性公司走上下坡路。默多克的传媒帝国是现代全球企业的一个样板。秉持着一种特别富有活力和开创性的商业模式,这个外来势力先后闯入英国和美国的公共生活,占领了关键阵地。如今,旗下英国报纸的手机窃听丑闻一石激起千层浪,令这座大厦风雨飘摇。

默多克帝国的历史就是现代全球化的缩影。英国人总把默多克看作入侵者,不仅因为他是澳大利亚人,更因为他带来了新理念。

具体而言,在克服了印刷业工会的强力阻挠之后,数字技术全面引入,大大节约了成本,并把新闻行业带入了一个新纪元。更重要的是,默多克所代表的家族企业模式,在英国和美国不太多见,在世界其他一些地方却相当普遍。

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