Friday, November 28, 2014

Football Fury

PARIS – Who would have thought it? There they were, Brazilians, protesting outside football stadiums against their country hosting the World Cup in 2014 – and this even as their national team was thrashing Spain in the final of the Confederations Cup. It was as if Catholics were to protest outside the Vatican against picking a new Pope.

What cuisine is to the French, soccer is to Brazilians: a matter of the highest national pride. Regardless of their economic, racial, or political differences, all Brazilians are uplifted by having the best team in the world, winning the World Cup many times, and inventing and reinventing “the beautiful game.” Staging the next World Cup in Brazil, as well as the Olympic Games in 2016, even though the football tournament alone will cost up to $13 billion, seems a logical move. Rio de Janeiro is where soccer belongs.

So what possessed the 19-year-old Brazilian male who told reporters: “We don’t need the World Cup. We need education, better health services, more humane police.” Many people feel the same way. Have millions of Brazilians suddenly lost their passion for the game?

If so, it is not the game itself that they have forsaken, but rather the kind of game that football has become: a billion-dollar business, a prestige object for louche plutocrats, and an extravagant showpiece for corrupt governments and international sporting organizations.

Football was once a popular sport, rooted in local communities. Local working-class boys played for local clubs that inspired fierce loyalty among fans. Football chauvinism always contained an edge of violence, for it often included an ethnic, religious, or class component: Protestants versus Catholics (in Scotland); “Jewish” clubs (in Amsterdam, Berlin, London, and Budapest), taunted by fans who opposed the “Yids”; posh clubs (like Galatasaray in Istanbul) and resolutely proletarian sides (West Ham in London); clubs that took pride in a strong regional identity (Barcelona); and clubs that were close to the centers of power (Real Madrid).

Some clubs were financed by industrial corporations in order to promote loyalty among their workers: Philips sponsored the Dutch club PSV Eindhoven, for example, while Fiat played the same role for Italy’s Juventus. But, regardless of the sponsorship or the location, fans felt close to most of the clubs, as well as to their national teams. They were part of people’s “identity.”

This is still true to some extent, but something crucial has changed: football, like other types of commerce, has gone global. Thanks to new ownership rules, cable television, product endorsements, and other business-related factors, there are probably more supporters of Manchester United in China than there are in the United Kingdom, let alone in the city of Manchester. Football teams are now like multinational franchises, with coaches and players from all over the world.

But this alone does not account for the kind of alienation from the game expressed by the Brazilian protesters. The worldwide reach of football was preceded by that of the Olympic Games, and it is here where we should turn to understand the corruption of globalized sports.

Unlike football, the Olympics were always closely associated with elites: amateur athletes recruited from universities, and so on. The father of the modern Olympic Games, Baron de Courbertin, was a French aristocrat who promoted sports to reinvigorate the men of France after their defeat in the Franco-Prussian War of 1871. His aim for the Olympic Games was to embody a noble ideal of world peace and brotherhood through athletic competition.

How easily this ideal could be corrupted by distinctly ungentlemanly politics was already clear in 1936, when Coubertin’s doddering speech about peace and fair play was played over the loudspeakers of the Olympic Stadium in Berlin, while Hitler and his henchmen raised their arms to salute the Nazi flag.

But even without noisome politics, the sheer amount of money required to stage the Olympic Games – the building contracts for stadiums, transport infrastructure, and hotels, together with all the other commercial razzmatazz – was bound to produce a culture of bribery and kickbacks. An international elite of Olympic officials arose, living in a self-contained bubble of wealth and privilege.

I once had occasion to watch these men as they trooped in and out of first-class hotels in an Asian capital, sleek figures in gold-buttoned blazers. It was striking to see how often the most prosperous-looking representatives came from the world’s poorest countries.

Football is now like the Olympics (or Formula 1 racing), except that even more money is involved. Football clubs have become the status symbols of newly rich tycoons from Russia or the Middle East, and international competitions, especially the World Cup, have become occasions to bolster the prestige, and sometimes even the legitimacy, of national governments. Such events reinforce the tendency of modern political regimes, dictatorships as well as democracies, to measure themselves in monumental building projects – giant new stadiums, gargantuan shopping malls, huge conference halls – which are sometimes needed, but often are not.

As a result, developers, architects, politicians, tycoons, and international sporting officials are now in charge of the beautiful game. This adds to their power, wealth, and prestige. But once they have staged their spectacles, at vast expense to the host country, they move on. This is especially galling in countries where much of the population is poor and deprived of decent schools or proper medical services.

Millions of Brazilians have made clear where their priorities lie. They haven’t fallen out of love with football. On the contrary, by protesting against the grotesque manipulation of the modern game, they are trying to take it back.

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    1. CommentedEduardo Lamarca

      Allow me to disagree with you Mr Buruma. It's all about the game. And we cannot disconnect the game inside and outside of the stadiums. No matter if FIFA, COI are corrupt and has only eyes to big profit. The news about Brasil, recently had not shown the reality of the facts. We are seem, from the lasts 30 years a huge gap in public investments on infrastructure, health system, educations and so on. Those gap that raise our exportations, with a fantastic annual loss on crop about 30%. About 60% of the country remain out of the sewage system. Almost 50% of the population must to have a private health (and extremely expensive) assurance, in order o get some decent hospital and do not suffer and die for minor diseases.

      The amount of money invested for the Soccer cup and Olympic games are hugely more than what were on those sector on these last 30 year.

      The people on the streets are not against the games. But, be sure the "magic" is over.

    2. CommentedAhmad Tajuddin

      I love to quote this reminder again. They - Brazilians do not ever fallen ut of love with football, since the least of life essential is never being accomplish.

    3. CommentedEdward Ponderer


      Tickle the fancy flag waving is instituted to make the common man happy and quite with his lot -- get out the aggression from day-to-day exploitation.

      Its fun, its exercise (unless you are the vast majority who just watches with carbos at hand), and it does perhaps teach some cooperation over premadonna-ism -- perhaps... [Again, of course, if you are playing and not just watching.]

      But its no ideal. Yes, Hitler used it alright -- it is a tool to control the masses, here doing double duty as propaganda -- why shouldn't he, evil does not equal stupid.

      Protests by the game means that the growing pains of globalization is awakening people out of their stupor. Its like Nurse Chapel slapping Spock across the face over and over to bring him out of coma in a classic Star Trek episode.

      Only Humanity's danger is much greater, because the fetus is becoming too big for the womb. Its time to be born, and Mother Nature does not intend to wait around to get a Cesarean. Economics, climate, whatever it takes to beat us over the head.

      We best wake up soon to mutual responsibility before we get a big headache.

    4. CommentedZsolt Hermann

      I do not think it has to do anything about football.
      And I do not think it has to do anything with usual stereotypes we imprint on nations, cultures, just to make it easier to place them into separate boxes, to make it easier to "deal with them".
      I think it is about the good old "circus and bread" manipulation failing.
      For many reasons.
      As the article itself says the "circus" part has been totally taken away from normal people, we saw it at the Olympics last year how it became a corporate event, even in countries like New Zealand grass root games like rugby are gradually taken away from the "masses" by marketing, sponsorship and TV contracts.
      Besides the "bread" part is getting harder and harder to achieve, social inequality, unemployment is growing, even the middle class is fading all over the globe, more and more social layers fall off.
      At the same time today's global, virtually interconnected Internet generation is much more mature, they cannot be simply seduced by cheap tricks, brainwashing "entertainment" any longer, they can easily see through the superficial and populist and mostly empty promises, action.
      Leaders all over the world need to understand that they have to start taking their public seriously, instead of treating them as children, simple statistics, "good workers/consumers".
      We are entering a completely new, unprecedented era of human development, the old tricks do not work any longer.