奢侈品中的生物学

巴黎——尽管受到全球经济危机的影响,全球奢侈品的销售仍在激增。这究竟是什么原因?尽管营销活动能够部分解释奢侈品消费的上涨,但奢侈品市场的强劲增长究其原因实际要归功于生物学。

对人类思想结构的探讨长期以来深受启蒙运动的影响,认为现实由空间、时间、物质和能量等四种要素组成。但不久前,信息作为第五种要素进入了讨论的范畴。而且事实证明信息对于理解奢侈品消费的根本动因至关重要,因此可以预测奢侈品市场的未来。

活体生物相互交流,他们对现实的理解取决于他们所交换的信息。动物用缤纷的色彩和复杂的行为来显示健康和力量,而人类则利用奢侈品作为经济状况的标志。

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