Steve Ansul

Cuando la tecnofobia se vuelve tóxica

STANFORD – A finales de los años noventa 1990 apareció un fenómeno singular en los países de todo el mundo. Las empresas de alimentos y bebidas, una tras otra, se rindieron ante los activistas que se oponían a una tecnología nueva y prometedora: la ingeniería genética de las plantas para la producción de ingredientes. Hasta la fecha aún continúan rindiéndose ante dichos activistas.

La cervecería japonesa Kirin y la cervecería danesa Carlsberg eliminaron de sus cervezas ingredientes genéticamente modificados. En los Estados Unidos, el gigante de comida rápida McDonald’s ha prohibido incluir dichos ingredientes en sus menús, los fabricantes de alimentos Heinz y Gerber (en ese momento una división de Novartis, una empresa con sede en Suiza) retiraron dichos ingredientes de sus líneas de alimentos para bebés, y Frito-Lay exigió que sus productores agrícolas dejen de sembrar maíz que había sido genética modificado con el objetivo de hacerlo resistente ante el ataque de insectos.

Estas medidas se han manejado conceptualmente de varias maneras, pero la realidad es que, al ceder ante las demandas de un número minúsculo de activistas hipócritas, las empresas optaron por ofrecer productos menos seguros a los consumidores, con lo que dichas empresas se exponen a riesgos legales.

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