Trump on plane Mandel Ngan/Getty Images

Темное искусство твитов Дональда Трампа

КЕМБРИДЖ – Критики Президента Дональда Трампа постоянно недооценивали его политические навыки общения, возможно, потому что он сильно отличается от своих предшественников, таких как Франклин Д. Рузвельт и Рональд Рейган. В конце концов, и Рузвельт, и Рейган, были известны как “великие коммуникаторы”.

Хотя крупные сегменты Американского населения их ненавидели, Рузвельт и Рейган относились к Американскому народу как к единому целому и пытались привлечь центр. Трамп, напротив, стремится прежде всего угодить меньшинству, которое его избрало. Его инаугурационное обращение звучало как предвыборная речь; и, после его вступления в должность, серия ложных заявлений и провокационных распоряжений подорвала доверие к нему со стороны центра, но укрепила его со своей электоральной базой.

Коммуникативные навыки Трампа были отточены в мире реалити-шоу, где возмутительные и провокационные заявления развлекали аудиторию и повышали рейтинги. Он использовал эту стратегию в ходе праймериз Республиканцев, чтобы привлечь к себе все внимание среди 17 кандидатов предвыборной гонки. По некоторым оценкам, Трамп получил бесплатную телевизионную рекламу в эквиваленте $2 млрд, подавив $100 миллионов в оплаченную рекламу, собранных его республиканским соперником, Джебом Бушем.

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