Belleza presidencial norteamericana

NUEVA YORK – ¿Cuál es el objetivo de un debate presidencial? En el contexto de las elecciones presidenciales norteamericanas, "debate" es un término poco apropiado. Cuando el ex presidente francés Nicolas Sarkozy enfrentó a su oponente socialista, François Hollande, ese fue un debate -allí se abordaron cuestiones sustanciales y duró más de dos horas-. Por el contrario, los debates presidenciales en Estados Unidos son más bien representaciones montadas, donde las respuestas a cada posible interrogante se han ensayado infinitamente con equipos de entrenadores y asesores.

Los candidatos en los debates estadounidenses hablan con periodistas cuidadosamente  seleccionados que rara vez hacen repreguntas. Y las actuaciones de los candidatos son escudriñadas no tanto por la sustancia de sus argumentos como por su presentación, lenguaje corporal, tics faciales, suspiros descuidados, sonrisas, comentarios despectivos y ojos que se ponen en blanco involuntariamente. ¿El candidato da la impresión de ser un esnob o un tipo amigable en quien uno puede confiar? ¿Las sonrisas parecen reales o falsas?

Estas "ópticas" pueden ser de gran importancia. Después de todo, se dice que la carrera de Richard Nixon contra John Kennedy en 1960 se perdió en la televisión: Kennedy parecía sereno y apuesto, a la vez que Nixon miraba la cámara con el ceño fruncido, mientras le corría el sudor por el rostro con barba de un día. En sus debates con Ronald Reagan en 1980, Jimmy Carter dio la impresión de ser una persona petulante y sin humor, mientras que a Reagan se lo vio como un viejo tío amigable. Carter perdió.

To continue reading, please log in or enter your email address.

Registration is quick and easy and requires only your email address. If you already have an account with us, please log in. Or subscribe now for unlimited access.

required

Log in

http://prosyn.org/UTIqEKq/es;
  1. Chris J Ratcliffe/Getty Images

    The Brexit Surrender

    European Union leaders meeting in Brussels have given the go-ahead to talks with Britain on post-Brexit trade relations. But, as European Council President Donald Tusk has said, the most difficult challenge – forging a workable deal that secures broad political support on both sides – still lies ahead.

  2. The Great US Tax Debate

    ROBERT J. BARRO vs. JASON FURMAN & LAWRENCE H. SUMMERS on the impact of the GOP tax  overhaul.


    • Congressional Republicans are finalizing a tax-reform package that will reshape the business environment by lowering the corporate-tax rate and overhauling deductions. 

    • But will the plan's far-reaching changes provide the boost to investment and growth that its backers promise?


    ROBERT J. BARRO | How US Corporate Tax Reform Will Boost Growth

    JASON FURMAN & LAWRENCE H. SUMMERS | Robert Barro's Tax Reform Advocacy: A Response

  3. Murdoch's Last Stand?

    Rupert Murdoch’s sale of 21st Century Fox’s entertainment assets to Disney for $66 billion may mark the end of the media mogul’s career, which will long be remembered for its corrosive effect on democratic discourse on both sides of the Atlantic. 

    From enabling the rise of Donald Trump to hacking the telephone of a murdered British schoolgirl, Murdoch’s media empire has staked its success on stoking populist rage.

  4. Bank of England Leon Neal/Getty Images

    The Dangerous Delusion of Price Stability

    Since the hyperinflation of the 1970s, which central banks were right to combat by whatever means necessary, maintaining positive but low inflation has become a monetary-policy obsession. But, because the world economy has changed dramatically since then, central bankers have started to miss the monetary-policy forest for the trees.

  5. Harvard’s Jeffrey Frankel Measures the GOP’s Tax Plan

    Jeffrey Frankel, a professor at Harvard University’s Kennedy School of Government and a former member of President Bill Clinton’s Council of Economic Advisers, outlines the five criteria he uses to judge the efficacy of tax reform efforts. And in his view, the US Republicans’ most recent offering fails miserably.

  6. A box containing viles of human embryonic Stem Cell cultures Sandy Huffaker/Getty Images

    The Holy Grail of Genetic Engineering

    CRISPR-Cas – a gene-editing technique that is far more precise and efficient than any that has come before it – is poised to change the world. But ensuring that those changes are positive – helping to fight tumors and mosquito-borne illnesses, for example – will require scientists to apply the utmost caution.

  7. The Year Ahead 2018

    The world’s leading thinkers and policymakers examine what’s come apart in the past year, and anticipate what will define the year ahead.

    Order now