Paul Lachine

Революция в сфере электронной розничной торговли Китая

ШАНХАЙ – Когда вы думаете о центрах технологических инноваций, на ум в первую очередь, вероятно, приходят Силиконовая Долина, Сиэтл и Сеул. В конце концов, они являются родиной Amazon, Apple, Facebook, Google, Intel, Microsoft и Samsung – компаний, чьи инновации изменили множество секторов, от финансовых услуг до телекоммуникаций и средств массовой информации и ведения бизнеса.

Однако сегодня рост ориентированной на потребителей электронной розничной торговли (E-tail) в Китае позволяет Hangzhou – основе Alibaba, крупнейшей сети розничной интернет-торговли в Китае, присоединиться к этому списку. Действительно, 29 апреля Alibaba протрубила о своих амбициях, купив 18% долю в Sina Weibo, китайской версии Twitter. И, как и в других местах концентрации технологий, инновация, родившаяся в Hangzhou, определяет путь развития смежных отраслей.

Китайский рынок электронной розничной торговли является вторым по величине (после Соединенных Штатов) и согласно оценкам заработал за прошлый год 210 миллиардов долларов США. С 2003 года рынок достиг среднегодовых темпов роста выше 110%. К 2020 году рынок электронной розничной торговли Китая сможет достичь размера, равного сумме сегодняшних рынков США, Японии, Великобритании, Германии и Франции.

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