Tim Brinton

The New Public Diplomacy

The world of traditional power politics was typically about whose military or economy would win. In today’s information age, however, politics is also about whose “story” wins: governments compete with each other and with other organizations to enhance their own credibility and weaken that of their opponents.

CAMBRIDGE – The world of traditional power politics was typically about whose military or economy would win. In today’s information age, politics is also about whose “story” wins.

National narratives are, indeed, a type of currency. Governments compete with each other and with other organizations to enhance their own credibility and weaken that of their opponents. Witness the contest between the government and protesters after the Iranian elections in June 2009, in which the Internet and Twitter played crucial roles, or the recent controversy between Google and China.

Reputation has always mattered in world politics, but credibility has become crucial because of a “paradox of plenty.” When information is plentiful, the scarce resource is attention. Under the new conditions, a soft sell may, more than ever, prove more effective than a hard sell.

To continue reading, please log in or enter your email address.

Registration is quick and easy and requires only your email address. If you already have an account with us, please log in. Or subscribe now for unlimited access.

required

Log in

http://prosyn.org/5P9Yg7h;
  1. China corruption Isaac Lawrence/Getty Images

    The Next Battle in China’s War on Corruption

    • Chinese President Xi Jinping knows well the threat that corruption poses to the authority of the Communist Party of China and the state it controls. 
    • But moving beyond Xi's anti-corruption purge to build robust and lasting anti-graft institutions will not be easy, owing to enduring opportunities for bureaucratic capture.
  2. Italy unemployed demonstration SalvatoreEsposito/Barcroftimages / Barcroft Media via Getty Images

    Putting Europe’s Long-Term Unemployed Back to Work

    Across the European Union, millions of people who are willing and able to work have been unemployed for a year or longer, at great cost to social cohesion and political stability. If the EU is serious about stopping the rise of populism, it will need to do more to ensure that labor markets are working for everyone.

  3. Latin America market Federico Parra/Getty Images

    A Belt and Road for the Americas?

    In a time of global uncertainty, a vision of “made in the Americas” prosperity provides a unifying agenda for the continent. If implemented, the US could reassert its historical leadership among a group of countries that share its fundamental values, as well as an interest in inclusive economic growth and rising living standards.

  4. Startup office Mladlen Antonov/Getty Images

    How Best to Promote Research and Development

    Clearly, there is something appealing about a start-up-based innovation strategy: it feels democratic, accessible, and so California. But it is definitely not the only way to boost research and development, or even the main way, and it is certainly not the way most major innovations in the US came about during the twentieth century.

  5. Trump Trade speech Bill Pugliano/Getty Images .

    Preparing for the Trump Trade Wars

    In the first 11 months of his presidency, Donald Trump has failed to back up his words – or tweets – with action on a variety of fronts. But the rest of the world's governments, and particularly those in Asia and Europe, would be mistaken to assume that he won't follow through on his promised "America First" trade agenda.