Tim Brinton

Новая публичная дипломатия

КЕМБРИДЖ. В мире традиционной силовой политики основное значение обычно отводилось победе вооружённых сил или экономики того или иного государства. В сегодняшнем информационном веке в политике также важна победа той или иной «истории».

Национальные комментарии являются чем-то вроде валюты. Правительства соревнуются друг с другом и с другими организациями с целью повышения доверия к себе и ослабления доверия к своим оппонентам. Вспомним, к примеру, споры между правительством и протестующими после выборов в Иране в июне 2009 г., в которых решающую роль сыграли Интернет и Twitter, или недавний спор между корпорацией Google и Китаем.

Репутация всегда была важна в мировой политике, но доверие стало играть важнейшую роль вследствие «парадокса изобилия». При изобилии информации дефицитным ресурсом является внимание. В подобных новых условиях ненавязчивая реклама может, больше чем когда-либо раньше, оказаться эффективней настойчивой рекламы.

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    China in the Lead?

    For four decades, China has achieved unprecedented economic growth under a centralized, authoritarian political system, far outpacing growth in the Western liberal democracies. So, is Chinese President Xi Jinping right to double down on authoritarianism, and is the “China model” truly a viable rival to Western-style democratic capitalism?

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    A Better British Story

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    The UK’s Multilateral Trade Future

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    The world’s leading thinkers and policymakers examine what’s come apart in the past year, and anticipate what will define the year ahead.

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