Jon Krause

Роберт Дж. Шиллер

Попытки связать неврологию с экономикой начали возникать, в основном, в последние несколько лет, и рост невроэкономики все еще находится на ранней стадии. Но ее рождение следует одной схеме: революции в науке, как правило, приходят из совершенно неожиданных мест. Область науки может стать бесплодной, если на ее горизонте не будет принципиально новых подходов к исследованию. Ученые могут настолько увязнуть в своих методах – в языке и предположениях принятого подхода к своей дисциплине – что их исследования становятся повторяющимися или тривиальными.

Затем нечто захватывающее приходит от кого-нибудь, кто никогда не был связан этими методами – некоторая новая идея, которая привлекает молодых ученых и некоторых иконоборческих старых ученых, которые стремятся изучить некоторую другую науку и ее другие методы исследования. В определенный момент в этом процессе рождается научная революция.

Невроэкономическая революция прошла несколько основных этапов совсем недавно, в частности, публикация в прошлом году книги невролога Пола Глимчера «Основы невроэкономического анализа» – недвусмысленная вариация названия классической работы 1947 года Пола Самуэльсона «Основы экономического анализа», помогла начать революцию в экономической теории. И сейчас Глимчер занимает должность на экономическом факультете Нью-Йоркского экономического университета (также он работает в Нью-Йоркском центре невральных наук).

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