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The Rising Tide of Sustainable Seafood

Despite its swift rise, the sustainable seafood movement’s work is far from done. To safeguard the future of fish, more seafood businesses must commit to sustainability, and consumers must be even more resolute in demanding a transparent seafood supply chain and supporting sustainability with every purchase.

STOCKHOLM – McDonald’s. Hilton. IKEA. Each of these corporate titans enjoys an enormous customer base. But what most of their customers might not realize is that these companies are leaders in ocean stewardship: they all sell sustainable seafood. This is an important precedent – but it is not enough.

When it comes to harvesting and selling seafood, “sustainable” is not just an empty label. It represents accountability throughout the value chain, beginning the moment a fish leaves the water, to ensure that the entire process is conducted in a way that enables fisheries – and the ocean ecosystem – to continue to thrive.

The sustainable seafood movement has grown rapidly. Just 20 years ago, sustainability was a niche concept in the seafood industry. Hardly anyone in the business talked about it. Most companies failed to recognize the long-term business consequences of overfishing, let alone place a high priority on conservation.

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