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巧克力的可持续性挑战

好时,宾夕法尼亚—在20世纪七八十年代,跨国企业刚开始将可持续性与商业成功挂钩的时候,这么做最主要的催化剂是弱点而不是利他。消费者压力、政治抵制和昂贵的诉讼都会威胁到公司的利润,而环境政策有助于让公司免于“坏事传千里”,保护股东免于痛苦的损失。

如今,公司社会责任和可持续性不再是基于恐惧。相反,可持续性完全被视为是未来的一个必要条件。对于依赖于农业的行业尤其如此——比如巧克力业务。

巧克力消费量接近历史新高,像敝公司这样的巧克力公司理应对我们的成功踌躇满志。但我们面临着艰巨的挑战。除非我们能够帮助可可作物更加可持续的种植,否则很可能有一天人们吃不上巧克力。

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