Санта Клаус говорит по немецки

Санта Клаус был турецким Дервишем, который путешествовал в средние века по Центральной и Северной Европе, даря детям подарки и утверждая, что он является ре-инкарнацией греческого Санкта Никлауса, который проповедовал в четвертом столетии. Вместе с рождественской елкой, Санкта Никлаус, как назвали благотворителя немцы, стал центральной фигурой в немецких рождественских обычаях. В семнадцатом и восемнадцатом веке немецкие иммигранты, так называемая «Голландская Пенсильвания», перенесли их в США, а оттуда они позже распространились по всему остальному миру, прямо как маркетинговая концепция изображения логотипа Кока-колы.

В 2006 году Санта Клаус снова пришел из Германии с целым мешком хороших новостей о бизнес цикле. Индикатор бизнес климата Института экономических исследований (Ifo), который рос со второй половины 2005 года, достиг своего пика начиная со времен бума объединения Германии. После нескольких лет стагнационного роста, немецкая экономика в 2006 году обрела ежегодный темп роста равный приблизительно 2,5%. В то время как налог на добавленную стоимость в 2007 году повысится на три процентных точки, экономический рост сохраниться на достойном уровне - около 2%.

The Ifo business climate indicator is generated every month by asking 7,000 firms, primarily from German manufacturing industry, about their current business situation and their expectations for the next six months. It has been produced for half a century, and, according to a poll conducted by Reuters, it is Europe’s most prominent business indicator, outperforming even official EU indicators.

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