Je data of je leven

LONDEN – Het nieuwe horloge van Apple houdt je gezondheid in de gaten. Google Now verzamelt de informatie die nodig is om je ideale vertrektijd naar het vliegveld te berekenen. Amazon vertelt je welke boeken je wilt hebben, welke boodschappen je nodig hebt en welke films je leuk zal vinden en verkoopt je het tablet dat je in staat stelt om ze te bestellen en meer. Je licht gaat aan als je dicht bij huis komt en je huis past zich aan jouw ideale kamertemperatuur.

Dit amalgaam aan en synthese van digitale services en hardware is ontworpen om ons leven makkelijker te maken en hebben dit zonder twijfel gedaan. Maar zijn we ermee gestopt om fundamentele vragen te stellen, zowel aan onszelf als aan de bedrijven die we met al deze zaken vertrouwen? Hebben we de potentiele kosten van al dit comfort en gemak wel genoeg overwogen en onszelf afgevraagd of de prijs die we betalen het wel waard is?

Elke keer dat we een nieuw apparaat toevoegen geven we een stukje van onszelf weg. We doen dit vaak met zeer weinig kennis van wie dit krijgt en nog met veel minder of we hun ethiek en waarden delen. We hebben misschien een oppervlakkig begrip van wat de bedrijven achter dit gemak met onze data doen; maar achter de marketing hebben de echte mensen die deze organisaties runnen geen gezicht en geen naam. We weten weinig over ze, maar zij weten zeker wel veel over ons.

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