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Did Goebbels Win?

PARIS – In 1930s Germany, Nazi Party leaders understood the power of mass communication to disseminate hatred and anti-Semitism. “Propaganda,” Hitler wrote, “is a truly terrible weapon in the hands of an expert.” In their rise to power, the Nazis deployed sophisticated modern communications technologies, including radio and film, to win the battle of ideas – and thus to shape public opinion and behavior – among a well-educated population in a fledgling democracy.

The Nazis are gone but propaganda lives on, and its potential is deadlier than ever. As we commemorate the 71st anniversary of the liberation of Auschwitz-Birkenau on January 27, extremist groups around the globe wield new technologies to incite hatred and perpetrate new mass killings and genocides. That’s why UNESCO has decided to base this year’s International Day of Commemoration on the theme From Words to Genocide: Anti-Semitic Propaganda and the Holocaust. On this occasion, UNESCO and the United States Holocaust Memorial Museum (USHMM) are joining forces to present at UNESCO headquarters the exhibit State of Deception: The Power of Nazi Propaganda.