Google Android robot.

Технологии помогают рынку труда

САН-ФРАНЦИСКО – В нынешнюю эпоху тревог по поводу негативного влияния автоматизации на рабочие места заголовки новостей пугают сообщениями о том, что целые категории профессий станут ненужными из-за роботов. На такой фатализм является следствием убеждения, будто мы бессильны обуздать то, что сами же и создаем для улучшения нашей жизнь – и, кстати, нашей работы.

Доказательством большого потенциала технологий в решении трудовых проблем являются онлайн-платформы по поиску персонала. Цифровые платформы уже преобразили многие сферы экономики. К примеру, интернет-магазины, открытые компаниями Amazon и Alibaba, поменяли саму природу розничной торговли, в частности, изменив локальных характер розничных рынков.

В интернет-платформах, помогающих найти талантливых сотрудников, используется тот же самый подход только к сфере труда, причем с тем же эффектом. Создавая региональные, национальные и даже глобальные рынки труда, они позволяют работодателям получить доступ к более широкому кругу талантов и открывают тем, кто ищет работу, целую вселенную возможностей. Тем самым, они трансформировали привычные способы поиска работы, и сейчас уже набирают критическую массу, необходимую для того, чтобы серьёзно влиять на показатели занятости.

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