Kdo zabil telefon Nokia?

HELSINKI – V odvětví technologií se zdá pravidlem, že přední společnosti o své postavení nakonec přijdou – často rychle a brutálně. Výjimkou nebyla ani Nokia, šampion v oblasti mobilních telefonů, jeden z největších technologických úspěchů Evropy, který svůj podíl na trhu ztratil v průběhu pouhých několika let. Mohou se noví šampioni v tomto odvětví, Apple a Google, o titánech v jiných technických sektorech ani nemluvě, vystříhat osudu Nokie?

V roce 2007 na Nokii připadalo přes 40 % celosvětového odbytu mobilních telefonů. Spotřebitelské preference už se ale začínaly přesouvat k chytrým telefonům s dotykovým displejem. Když Apple v polovině onoho roku představil iPhone, tržní podíl Nokie se rychle scvrkl a tržby propadly. Koncem roku 2013 Nokia svůj podnik v oblasti telefonů prodala Microsoftu.

Osud Nokie zpečetila série rozhodnutí jejího výkonného ředitele Stephena Elopa, který do funkce nastoupil v říjnu 2010. Každý den, jejž Elop strávil za kormidlem Nokie, tržní hodnota společnosti klesla o 18 milionů eur, což z něj – nahlíženo optikou čísel – dělá jednoho z nejhorších výkonných ředitelů v dějinách.

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