谁杀死了诺基亚手机?

赫尔辛基——领导企业最终丧失领导地位似乎是科技行业的法则——而且其过程往往迅速而又残酷。欧洲最著名的科技成功案例手机大佬诺基亚也未能例外,仅用了几年时间就丢掉了市场份额。苹果和谷歌等科技业新的领导企业(更不用说其他科技领域的巨头)能否避免诺基亚的悲剧?

2007年,诺基亚曾占全球手机销量的40%以上。但消费者偏好已经开始向触屏智能手机转移。随着年中苹果iPhone的上市,诺基亚的市场份额迅速萎缩且收入锐减。到2013年底,诺基亚已经向微软出售其手机业务。

2010年上台的首席执行官史蒂芬·埃洛普的一系列决策导致了诺基亚的悲剧。埃洛普执掌诺基亚的每一天,公司的市场价值都下跌1800万欧元(合2300万美元)——这使埃洛普成为从数据上看史上最差的CEO之一。

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