Dirigentes conectados en redes

CAMBRIDGE – En un ambiente de teléfonos portátiles, computadoras y sitios web, como, por ejemplo, MySpace, Facebook y LinkedIn, resulta trivial decir que vivimos en un mundo conectado en redes, pero las diferentes redes brindan nuevas formas de poder y requieren estilos diferentes de dirección. Barack Obama lo entiende; de hecho, lo ayudó a conseguir su victoria.

Si bien Obama en modo alguno ha sido el primer político americano que ha recurrido a la red Internet, ha sido el que ha utilizado con más eficacia la nueva tecnología para recaudar dinero de pequeños donantes, infundir energías a sus voluntarios y coordinarlos y transmitir sus mensajes directamente a los votantes. Ahora tiene que plantearse la cuestión de cómo utilizar las redes para gobernar.

Hay redes de muchas formas y tamaños. Unas crean vínculos fuertes, mientras que otras producen lazos débiles. Piénsese en la diferencia entre amigos y conocidos. Es más probable que se comparta información valiosa con los amigos que con los conocidos, pero los lazos débiles tienen una extensión mayor y aportan información más novedosa, innovadora y no redundante.

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