Meditation Hindustan Times/Getty Images

Dándole sentido a la concientización

STANFORD – En una recepción no hace mucho, conocimos a un "gurú de la concientización". Sí, ése es, en verdad, el título profesional que figura en su tarjeta comercial -una tarjeta que lleva el logo de una enorme compañía multinacional de software-. Su trabajo consiste en enseñarles a los empleados estresados de la empresa el "arte de la concientización", que se ha descrito como "una conciencia que surge cuando se presta atención, intencionalmente, en este momento, de una manera acrítica" y "sabiendo qué es lo que tenemos en mente".

La concientización parece estar en todas partes hoy en día. Empresas como Apple, Sony, Ikea y Google se han sumado a la tendencia, y ahora incluyen la concientización o la meditación en los paquetes de beneficios para sus empleados, con la esperanza de cultivar una fuerza laboral más feliz, más saludable y más productiva.

Es más, algunos hospitales ofrecen sesiones de meditación y concientización a sus pacientes y empleados, y algunas escuelas elementales asignan "descansos" conscientes a niños alborotados. Este año, la sección "Well" de The New York Times ya tiene más de una docena de artículos sobre la concientización. Una búsqueda en Google de la palabra arroja unos 67 millones de resultados.

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