自我测量和自我控制

香港—最近,我遇到了两位身材苗条的男士,他们开发了一个减肥应用,这个应用提供每日菜单和食谱,如果用户不喜欢某种食物,它还能提供替代品。两位男士都是程序员,几乎毫不了解他们的目标市场,也没有读过多少相关文献。

我得承认,我对他们对营养、心理、博弈动态学甚至女性杂志的无知感到震惊。是的,他们的初衷良好,并能感受用户的烦恼。“我们收到了不少信……”其中一位说,“一位夫人写信告诉我们,她照着菜单亦步亦趋,但她总是半夜饿醒去淘冰箱……我不知道该怎么跟她说!”

好吧,首先,他可以建议把糖类驱逐出家里,以免受到诱惑,或者可以把正餐中的一些食物生下来当夜宵吃。这个主意不是为了科学或精确,而是为了帮助人们改变习惯。

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