Social corporate responsibility Bloomberg/Getty Images

Mencapai Kesuksesan dengan Berbuat Kebajikan

WASHINGTON, DC – Dua tahun lalu, CEO Tesla Elon Musk memutuskan untuk membuka akses publik kepada paten perusahaan yang dimilikinya – sebuah tindakan yang sangat berlawanan dengan perilaku persaingan yang lazim. Mengapa sebuah perusahaan bersedia mengungkapkan berbagai desain dan teknologi yang diperoleh dengan susah payah kepada rival-rivalnya?

Apapun pendapat orang tentang Elon Musk, keberaniannya layak dipuji. Ia menyusun kembali aturan-aturan bisnis berdasarkan kepercayaan bahwa keberhasilan Tesla bergantung pada keseluruhan pasar mobil listrik dan kepentingan komersial perusahaannya tidak dapat dipisahkan dari kepentingan masyarakat.

Strategi Musk yang tidak biasa ini dapat memutarbalikkan seluruh industri – demi kemaslahatan manusia. Jika paten terbuka Tesla sukses membawa masuk pemain-pemain lain ke sektor tersebut, aksi ini bisa mengubah niche product menjadi fenomena pasar yang massal – sebuah transformasi yang secara signifikan memperkuat perjuangan melawan perubahan iklim.

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