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通过做好事把事做好

华盛顿—两年前,特斯拉CEO艾龙·马斯克(Elon Musk)决定向所有人开放公司专利——这一做法与传统竞争行为完全背道而驰。为何一家公司要向竞争对手拱手让出艰苦得来的设计和技术?

不管你怎么想马斯克,他的勇气都是值得欣赏的。他正在以一个信念重写商业规则:特斯拉的成功取决于整个电动汽车市场,他的公司的商业利益与社会利益密不可分。

马斯克的非常规战略可能结束整个行业——为了所有人的利益。如果特斯拉开放专利成功地让其他选手进入行业,就有望将现在的利基产品转化为大众市场现象——这一转变将大大推进与气候变化的斗争。

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