想像衰退

世界房地产、石油以及股票市场在最近几个月中陷入混乱。但是,消费者信心、资本开支以及招聘却尚未受到大的冲击。这是什么原因呢?

最终而言,消费者以及商业信心大多都是非理性的。市场心理受到公众形象的控制。我们每天构想这些形象,并且它们构成我们的想像的基础以及聊天的材料。

过往灾难的大众想像是民间传说的一部分,它们经常被掩埋在记忆的阴暗之端,但是它们不时会重新显现,给我们造成麻烦。就像传统深化一样,这些生动共同的形象体现了深植于我们心理之中的恐惧。伴随过往市场动荡的形象今天大多没有了。

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