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How Fake News Wins

In response to the wave of fake news that inundated the recent presidential election campaign in the US, much attention has been devoted to those who produce or spread those stories. But reliable information is not enough; those receiving it need to be savvy consumers.

WASHINGTON, DC – In response to the wave of fake news that inundated the recent presidential election campaign in the United States, much attention has been devoted to those who produce or spread those stories. The assumption is that if news outlets were to report only the “facts,” readers and viewers would always reach the right conclusion about a given story.

But this approach addresses only half of the equation. Yes, we need news organizations to deliver reliable information; but we also need those receiving it to be savvy consumers.

For decades, the US government has supported programs to foster independent media in authoritarian, resource-deprived, or dysfunctional countries. But these programs tacitly assume that the US itself is immune to the problems people in other countries encounter when they create or consume information. We in the US also assume that American media, sustained by advertising, will continue to thrive; that independent journalism is the norm; and that most people are capable of thinking critically and making sound judgments about the information they receive.

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