健康生活的金卡客户

发自纽约——看过美国电影《在云端》的朋友,请回想一下剧中乔治·克鲁尼和维拉·法梅加相遇的那一幕。乔治在剧中饰演一位全年乘飞机穿梭于各地,专门代那些胆小的管理层解雇员工的人力资源专员;维拉则是位商务女性,当然也是位“空中飞人”。而两人感情的发展始终与会员卡息息相关:他拿出自己的美国航空商务白金卡;她手中也出现了同样一张。随后在机舱中分享一杯饮料时,他掏出了希尔顿酒店荣誉客会钻石贵宾卡;而她也不动声色地把自己那张放到了小桌板上。

这些场面隐含的信息是:积分让你变得性感,而航空公司和酒店早就深谙其中奥妙。如今,曾为多家大型航空公司担任顾问的迪恩·马戈利斯把相同的技术应用到了人们的健康行为上,他知道在如何让经理们多飞几次的问题上,仅仅打折是行不通,因为那只对经理所在的公司有利,对经理本人却没什么好处。马戈利斯问了个问题:“当老板当众询问’谁愿意和我飞一趟费城?’,是什么能够吸引两个人,而不仅仅只有一个人说愿意呢?要知道这意味着暂别妻儿,排队等待,甚至被两个人夹在中间的座位上……”

没错,积分就是个妙方!一旦出示会员卡,立享专用通道,无须跟那些倒霉蛋一起排队,还能安坐在机场贵宾酒吧中,一副商务精英的派头,感觉真好!

To continue reading, please log in or enter your email address.

Registration is quick and easy and requires only your email address. If you already have an account with us, please log in. Or subscribe now for unlimited access.

required

Log in

http://prosyn.org/KBLvPA2/zh;
  1. Sean Gallup/Getty Images

    Angela Merkel’s Endgame?

    The collapse of coalition negotiations has left German Chancellor Angela Merkel facing a stark choice between forming a minority government or calling for a new election. But would a minority government necessarily be as bad as Germans have traditionally thought?

  2. Trump Trade speech Bill Pugliano/Getty Images .

    Preparing for the Trump Trade Wars

    In the first 11 months of his presidency, Donald Trump has failed to back up his words – or tweets – with action on a variety of fronts. But the rest of the world's governments, and particularly those in Asia and Europe, would be mistaken to assume that he won't follow through on his promised "America First" trade agenda.

  3. A GrabBike rider uses his mobile phone Bay Ismoyo/Getty Images

    The Platform Economy

    While developed countries in Europe, North America, and Asia are rapidly aging, emerging economies are predominantly youthful. Nigerian, Indonesian, and Vietnamese young people will shape global work trends at an increasingly rapid pace, bringing to bear their experience in dynamic informal markets on a tech-enabled gig economy.

  4. Trump Mario Tama/Getty Images

    Profiles in Discouragement

    One day, the United States will turn the page on Donald Trump. But, as Americans prepare to observe their Thanksgiving holiday, they should reflect that their country's culture and global standing will never recover fully from the wounds that his presidency is inflicting on them.

  5. Mugabe kisses Grace JEKESAI NJIKIZANA/AFP/Getty Images

    How Women Shape Coups

    In Zimbabwe, as in all coups, much behind-the-scenes plotting continues to take place in the aftermath of the military's overthrow of President Robert Mugabe. But who the eventual winners and losers are may depend, among other things, on the gender of the plotters.

  6. Oil barrels Ahmad Al-Rubaye/Getty Images

    The Abnormality of Oil

    At the 2017 Abu Dhabi Petroleum Exhibition and Conference, the consensus among industry executives was that oil prices will still be around $60 per barrel in November 2018. But there is evidence to suggest that the uptick in global growth and developments in Saudi Arabia will push the price as high as $80 in the meantime.

  7. Israeli soldier Menahem Kahana/Getty Images

    The Saudi Prince’s Dangerous War Games

    Saudi Arabia’s Crown Prince Mohammed bin Salman is working hard to consolidate power and establish his country as the Middle East’s only hegemon. But his efforts – which include an attempt to trigger a war between Israel and Hezbollah in Lebanon – increasingly look like the work of an immature gambler.