La era de la disrupción

LONDRES – El año 2013 el mundo dio un paso más hacia la Era Digital, una época global de cambios cuyos probables efectos sobre la economía mundial sean 2 a 3 veces mayores que los de la Revolución Industrial. En los últimos 2 años se creó cerca de un 90% de la información total del mundo, y se espera que para 2020 la cantidad de datos almacenados se haya multiplicado por 50 en comparación con 2010. Muchos expertos ven esta enorme explosión de información como el nuevo petróleo, y hasta como un nuevo tipo de recurso.

Una profusión así de datos se ve impulsada por el hecho de que Internet se encuentra prácticamente en todos lados. Para el año 2020 se espera que los teléfonos inteligentes conecten a entre 2 y 3 mil millones más de personas, con miles de millones de sensores monitoreando todo tipo de equipos, desde tractores a motores a reacción, y que los próximos avances en capacidad de procesamiento informático permitan grandes aumentos de las capacidades de análisis y almacenamiento de datos.

En este entorno, la fluidez de la gestión y la analítica de datos será vital para el éxito de las organizaciones. Un estudio publicado en 2011 por Erik Brynjolfsson y sus colegas del MIT indicó que las compañías que toman decisiones alimentadas por datos tenían entre un 5 y un 6% más de productividad que aquellas que no lo hacían. La capacidad de capturar, organizar, sacar conclusiones y realizar transacciones con datos se ha convertido en una competencia fundamental en todos los sectores de la economía.

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