says that Russia's use of cyber technology for information warfare is disruptive, not attractive. Kirill Kudryavtsev/Getty Images

Информационные войны или мягкая сила

КЕМБРИДЖ (США) – Вмешательство России в президентские выборы США в 2016 году, а также подозрения в её участии во взломе серверов избирательного штаба президента Франции Эммануэля Макрона, не может никого удивить, если вспомнить о том, как именно президент Владимир Путин (неправильно) понимает мягкую силу. Перед своим переизбранием в 2012 году Путин заявил московской газете, что «мягкая сила – это комплекс инструментов и методов достижения внешнеполитических целей без применения оружия, а за счет информационных и других рычагов воздействия».

С точки зрения Кремля, цветные революции в странах ближнего зарубежья и восстания Арабской весны являются примерами применения США мягкой силы в качестве новой формы гибридного оружия. Идея мягкой силы была включена в Концепцию внешней политики России в 2013 году, а в марте 2016-го начальник Генштаба России Валерий Герасимов заявил, что отвечать на подобные внешние угрозы «традиционными военными методами невозможно; им можно противостоять только аналогичными гибридными методами».

Что такое мягкая сила? Есть мнение, будто этим термином описываются любые невоенные действия, но это неправильно. Мягкая сила – это способность получить то, что вы хотите, благодаря привлекательности и убеждению, а не угрозами применения насилия или предложением выплат.

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