Bike sharing community Martin Tod/Flickr

创造性自我破坏

拉古娜海滩—和许多读者一样,我还能生动地回忆起诺基亚主宰手机市场、占据40%以上份额,而苹果还只是电脑公司的日子。我记得亚马逊还只是知名书店、肮脏的的士或高价豪华轿车还是公共交通或自驾车的唯一替代方案的日子。我也记得四季、丽兹卡尔顿、圣瑞吉斯等酒店彼此竞争——而不是和Airbnb竞争——的日子。

现在,我也许已经老了,但我还没有那么老。这些变化最近才发生——很快地发生。它们是如何发生的?变化的节奏会保持如此快速——甚或还会加速吗?小公司应该如何应对?

一个行业可以通过自上而下的经济、金融、政治和监管变化而改变。但Airbnb、亚马逊、苹果和Uber等公司说明了一种不同类型的改变:敏捷的玩家入侵其他看起来无关的行业,大肆利用并前所未见的巨大机会。一个重要并且反直觉的特点是,这样做有利于它们自身的核心竞争力,而不利于它们寻求颠覆的行业的核心竞争力。

To continue reading, please log in or enter your email address.

Registration is quick and easy and requires only your email address. If you already have an account with us, please log in. Or subscribe now for unlimited access.

required

Log in

http://prosyn.org/5C5DkyH/zh;
  1. An employee works at a chemical fiber weaving company VCG/Getty Images

    China in the Lead?

    For four decades, China has achieved unprecedented economic growth under a centralized, authoritarian political system, far outpacing growth in the Western liberal democracies. So, is Chinese President Xi Jinping right to double down on authoritarianism, and is the “China model” truly a viable rival to Western-style democratic capitalism?

  2. The assembly line at Ford Bill Pugliano/Getty Images

    Whither the Multilateral Trading System?

    The global economy today is dominated by three major players – China, the EU, and the US – with roughly equal trading volumes and limited incentive to fight for the rules-based global trading system. With cooperation unlikely, the world should prepare itself for the erosion of the World Trade Organization.

  3. Donald Trump Saul Loeb/Getty Images

    The Globalization of Our Discontent

    Globalization, which was supposed to benefit developed and developing countries alike, is now reviled almost everywhere, as the political backlash in Europe and the US has shown. The challenge is to minimize the risk that the backlash will intensify, and that starts by understanding – and avoiding – past mistakes.

  4. A general view of the Corn Market in the City of Manchester Christopher Furlong/Getty Images

    A Better British Story

    Despite all of the doom and gloom over the United Kingdom's impending withdrawal from the European Union, key manufacturing indicators are at their highest levels in four years, and the mood for investment may be improving. While parts of the UK are certainly weakening economically, others may finally be overcoming longstanding challenges.

  5. UK supermarket Waring Abbott/Getty Images

    The UK’s Multilateral Trade Future

    With Brexit looming, the UK has no choice but to redesign its future trading relationships. As a major producer of sophisticated components, its long-term trade strategy should focus on gaining deep and unfettered access to integrated cross-border supply chains – and that means adopting a multilateral approach.

  6. The Year Ahead 2018

    The world’s leading thinkers and policymakers examine what’s come apart in the past year, and anticipate what will define the year ahead.

    Order now