Благотворительность напоказ

ПРИНСТОН – Иисус сказал, что мы должны подавать милостыню скорее наедине, чем когда за этим наблюдают другие. Это соответствует здравой идее о том, что если люди делают добро, только находясь на публике, то они могут стремиться завоевать репутацию щедрого человека. Возможно, оставаясь наедине, они совсем не щедрые.

Такая мысль может привести нас к тому, что мы с презрением будем относиться к определенному виду благотворительного граффити, которое выставляет на всеобщее обозрение имена дарителей в киноконцертных залах, художественных музеях и зданиях колледжей. Часто имена размещены не только по всему зданию, но также на многочисленных прилегающих постройках, на которых только сборщики средств и архитекторы умудряются их водрузить.

Согласно эволюционным психологам, подобные проявления вульгарной благотворительности являются человеческим эквивалентом мужского павлиньего хвоста. Подобно тому, как павлин демонстрирует свою силу и хорошую форму, выставляя напоказ свой огромный хвост – бесполезная трата ресурсов с практической точки зрения – так дорогостоящая публичная демонстрация благотворительности сигнализирует потенциальным партнерам, что у этого человека есть достаточно ресурсов для таких больших трат.

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