大张旗鼓的善行

普林斯顿——耶稣说过我们不应该当着大庭广众,而应该在没人在场的发放救济。这种说法符合一种常识性的理念,那就是人们如果当众做好事,那么他们可能出于要赢得慷慨声誉的动机。也许在没人在场的时候,他们根本算不上慷慨。

捐款者的名字经常会在音乐厅、艺术馆和大学建筑物的墙壁上出现,这样的慈善涂鸦也许只会引来我们轻蔑的目光。通常情况下,捐款者的姓名不仅在整个建筑物上随处可见,而且只要筹款人和建筑师力所能及,这些捐助者姓名就会出现在建筑的任何一个组成部分。

按照进化心理学家的说法,如此大张旗鼓的善行宣传其实相当于雄孔雀尾巴所起到的作用。就像孔雀用展示大尾巴来炫耀自身的健康和力量一样——虽然从完全务实的角度出发这纯属一种资源浪费——但代价昂贵的公共慈善行为同样在向潜在的配偶们显示:我拥有足够的资源,可以捐赠如此之多的钱物。

To continue reading, please log in or enter your email address.

To read this article from our archive, please log in or register now. After entering your email, you'll have access to two free articles from our archive every month. For unlimited access to Project Syndicate, subscribe now.

required

By proceeding, you agree to our Terms of Service and Privacy Policy, which describes the personal data we collect and how we use it.

Log in

http://prosyn.org/IYcO2NT/zh;

Cookies and Privacy

We use cookies to improve your experience on our website. To find out more, read our updated cookie policy and privacy policy.