Какова ценность воды?

СИНГАПУР/АТЛАНТА – В начале девятнадцатого века лорд Байрон написал в «Дон Жуане»: «Пока не научен болью, человек в действительности не понимает, насколько ценна вода». Через почти 200 лет человечество, похоже, все еще не понимает истинную ценность воды, что подтверждается десятилетиями бездарного менеджмента и управления водными ресурсами практически повсюду. Но надвигающийся водяной кризис все труднее игнорировать – особенно тем, кто уже ощущает его результаты.

Несомненно, за последние годы были проведены некоторые улучшения в управлении водными ресурсами. Но ведутся эти работы крайне медленно, небольшими шагами, что не позволяет эффективно решать эту проблему.

Чтобы дать толчок ускорению данных работ, крупные транснациональные компании Nestlé, Coca-Cola, SABMiller и Unilever (которые давно указывали своим инвесторам на опасность недостатка воды для своего бизнеса, не говоря уже и о населении, среди которого они работают), работают над улучшением доступности воды, ее качества и разумного использования. Для успешного проведения этих работ необходима инновационная стратегия, которая должна опровергнуть старые предпосылки и подходы к проблемам, связанным с водными ресурсами.

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