水之价值

新加坡/亚特兰大—十九世纪初,拜伦勋爵在《唐璜》(Don Juan)中写道,“不经痛苦怎知甜水之可贵。”近两百年后,人类似乎仍然没有领会水的价值,几十年来无处不在的拙劣水管理和治理就是明证。但未来水危机正日益变得难以忽视——特别是对于已经感受到其影响的人来说。

平心而论,近几年来在水管理方面取得了一些进步。但只是量变性质,远没有达到有效解决问题的节奏。

为了促进快速进步,雀巢、可口可乐、南非米勒(SABMiller)和联合利华等大型跨国公司正致力于改善水供应、质量和可持续性。长期以来,它们一直向投资者强调谁稀缺对生意的影响,更不用说对它们开展经营业务的社区的影响了。它们的成功需要创新性战略颠覆根深蒂固的水相关问题的假设和方法。

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